Archive

Facebook


Who am I talking to please? Am I talking to you or am I talking to a mouthpiece for a brand? To me it appears that it’s becoming harder to distinguish.

We all know about sponsored athlete – those that will be photographed and support the brands that provide them with the required cash or kit to ensure competing makes economic sense. They’ll do TV, advertising, etc while ‘on brand’. However, growing in that shadow there appears an underbelly of less visible brand development in the amateur athlete / excellent fun runner field and to me some of this seems a little less honest.

What do I mean? You see a picture on Instagram, Facebook or other platform and you ‘like’ it, share it, engage with it – that’s fine and I myself do it but usually because I enjoy the subject matter or I think it’s a well composed photograph – never do I knowingly ‘like’ brand promoting/advertising on social media. Unfortunately recent advances in brand development through new technologies mean it is becoming increasingly difficult to tell the difference between what a person really thinks and what might be swaying them in terms of ‘the brand factor’.

To be clear I’m a not against amateurs promoting brands in a paid for manner – I just want to avoid it because I don’t like what I consider to be brand duplicity.

Perhaps I’m sensitive to this because I work in the creative industries & marketing. I’m assaulted daily by a cacophony of brand and seemingly have become rather immune to it. But I see people in their everyday lives setting themselves up as guerilla brand ambassadors and find it frightening. 

Listening to an old episode of Robin Ince and Josie Longs Utter Shambles and hearing JL had been offered £4,000 to surreptitiously drop into a radio conversation ‘how good’ an unnamed coffee house is, proved somewhat worrying. She told the podcast she had turned down the offer. Easy money turned down in favour principles – I very much approve. 

In sporting terms though I’m increasingly suspicious of my social media interactions where a terrible photograph with no content interest is receiving hundreds or thousands of likes and when you take a closer look you see it heavily tagged and heavily hashtag branded.

In the grand scheme of world problems I’m sure that nobody would really consider this a serious issue but consider that we may soon be in a position were we are faced with a constant barrage of sales no matter where we are, what we do or who we interact with – our day to day lives will be underhandedly influenced by businesses that we may not want influencing our daily life. Some would argue that we always have been manipulated by influencers but now it’s on an unprecedented scale. Billions of people vying for attention – it’s terrifying.

In a world where social media is king we are seeing people like Kate Moss start up ‘talent agencies’ where the idea is to grow brands – personally I’d rather see people grow. As a branding designer with nearly 20 years experience it frightens me how we’ve adopted this phrase to create a self marketing culture that business is now tapping into on an unprecedented scale. Phrases like ‘Brand Beckham’ or ‘Brangelina’ are only the celebrity tip of the iceberg and part of the serious issues modern society is facing. I remember a time where talent was needed not fame. 

I don’t want runners to follow this trend and I don’t believe I’m alone in that thought. Yes we have famous runners and yes we are seeing the everyday runner adopting brands and promoting them but I’m hoping the talent and desire to do the running remains and it’s not just about leaping round in new trainers to show off on Instagram. And I would always want clarity on when a runner is promoting a brand or being incentivised to talk about it – it’s the stealth element I want weeded out.

Now I can hear you ask about OMM and the hypocrisy of this blog post in light of my application to be an ambassador. Let me address that.

It’s true that I made a very public request to be considered for the 2016 OMM ambassadorship and failed to be selected. Does this make me a hypocrite? I hope not, I had very specific and genuine reasons for applying. In my defence I was quite clear in my open letter / application / blog post to them that I was an existing user of their kit and would continue to operate independently in my opinions of their kit and their events – probably part of the reason I wasn’t selected. 

I wasn’t looking for kit supplies or reward I was genuinely interested in testing and using kit for the purpose of providing support to a brand that I really love using and the running community at large.

It’s worth noting that despite not getting the role of ambassador I still use OMM kit daily and have paid for it all myself. No freebies means there’s no compromise and never will be. 

Reviewing for free or a fee? It’s the same with every review I’ve written – be it for an event, piece of kit or some nutritional aid – I’ve paid for it.

Perhaps this is why I like DC Rainmaker so much – he makes a point of being thorough, honest and as a point of principal paying for the kit (eventually) that he uses. I believe it’s one of the key reasons he retains the respect of the sports review community, it’s not just that he writes tremendous reviews.

There are people who walk this line better than others with clear indications when they are ‘on brand’ and there is no deliberate stealth marketing but it’s a very murky area.

However, to my mind, brands would always be better pouring less money into ‘sporting galacticos’ or developing ‘social media superstars’ and spending more time in building genuine relationships and connections that will offer longevity.

Sadly we all know the power of names like ‘Beckham’ or ‘AirJordan’ sell product enmasse and I don’t blame brands for bringing them on board but you can blame them for buying ‘likes’ and ‘fans’ lower down the social media strata in an attempt to inflate sales or worse create illusions, this takes the idea of member get member too far.

Sadly we’re a material society and an endorsed product will sell. That an endorsed product will sell better than one that isn’t says much about ‘today’ but the fact that a brand feels the need to have members of the public hammer home these sales messages tells much about brand greed – it just feels a step too far into dishonesty.

It’s a marketing tactic that feels insidious and underhand. Perhaps that’s why I don’t fit the mould? When I add an Altra hashtag to an Instagram post it’s because it’s a photograph of an Altra product I’ve bought and love using – it’s not because the company is incentivising me to do so.

When I was asked by Mountain Buggy to write a piece for their blog I did so willingly and without any incentive because I liked the idea of promoting the ‘parent and child running in any environment’ angle. Mountain Buggy, to their credit, left my ramblings pretty much unedited and subsequently I’ve featured on their social media feeds several times – but interestingly my original review of the Mountain Buggy Terrain was written long before they made contact.

Would brands therefore be better cultivating genuine connections in the way Mountain Buggy did with me? I’ve spoken with hundreds of people (both real and digitally) about my buggy running adventures and I do the same every time, I give an honest recollection of my time using the running buggy.

It’s not all negative though, some brands are engaging with users via social platforms to create more honest ways to sell.

As an example we have an uplift in independent running shoe retailers (Hoka at George Fisher for example recently) offering test evenings for new kit – surely this is a great way of winning new converts without it feeling like you’re buying fans. Surely the smarter brands can develop more connected, less underhand ways of marketing and yet still hit the broad spectrum they need to achieve the required sales?

I’m still an idealist I guess – I like the Star Trek idea that we do things for the benefit of humanity but I know there is almost always a commercial imperative. But I’d hope that if enough people fall out of love with guerilla marketing we might see more genuine attempts by brands to engage with their current and potential customers.

So what now? Well if I don’t add you as a social media connection, if I don’t favourite your photograph or post some witless comment then it could be because I’m no longer sure who I’m talking with (although it’s more likely it’s because I just haven’t checked my requests recently 😀). Ultimately in conclusion I’m not against marketing (my job depends on it) but I want it to be a little more transparent about how it’s reaching out to you/me/everyone and who it’s using to reach out.

Adios for now


Well Tweeters, Facebookers or bloggers Mary (ahealthiermoo) suggested I answer a few questions about myself so I’ve done so. I’m not sure if you’re going to learning anything about me but what the hell here goes. If I had to suggest anyone I’d like to answer similar questions it would be @SarahCRunning, @ultrarunnerdan, @chelseagreg73 and @ChiltonDiva

1. What made you decide to start blogging?
I had been blogging under a different pseudonym for about 18 months but that had become confused with my life as a graphic designer and so I quit blogging, plus I’d also started to receive enough unkind comments that having my head above the parapet seemed unwise. It was at the suggestion of a friend that I consider returning under a different more anonymous guise and so UltraBoy (and subsequently UltraBaby, The GingaNinja and ThunderPad) was born. I started blogging because I wanted to write about my experiences of running – the good, the bad and the indifferent. It didn’t and doesn’t matter if it gets read as it serves very much as a record book of my time in running. I’m lucky that I have an audience for the things I write but if nobody but me read it I’d still do it. Wouldn’t you?

2. Have you ever met any other bloggers in real life before?
Strangely I’ve met lots of the bloggers, tweeters, Instagrammers and Facebookers that I follow – most by chance. For example, Mary, who nominated me to write this post, I met when I looked up to the number collection table at Country to Capital and there she was.
I’ve been very lucky in meeting my fellow bloggers (and usually runners) most have been kind, warm and with time to give and I hope that’s what I’ve been able to return (oh and some poo stories). I’d draw particular attention to the likes of UltraRunnerDan, Abradypus, Susie__Chan, Borleyrose, Conwild, RunnARGHHH, ChiltonDiva and Em1506 as examples of runners it had been my pleasure to spend time with and there are some I’m very much looking forward to meeting (when I feel less fat) such as ChelseaGreg and DT_76

3. How many blogs do you follow?
Too many, I link to most of them on my own blog but the ones I read on a semi regular basis I keep open as windows on my phones browser and I can then just dip in when it’s been a while. I’ve got favourites abradypus, ahealthiermoo, dreaming of footpaths and fat-to-fit have been consistently my favourites since I started blogging and I keep hoping that one day the Wonky Wanderer would get hers up to date or that @sarahcrunning would start writing a running blog as I’d find that fascinating I think.

I tend not to follow blogs that are all about numbers or detailing the excruciating minutiae of a race – I like to read about experience and life and so the blogs I follow are the ones that do that best.

4. As today is A level results day, what did you take for your A-levels? (Or GCSEs if you didn’t take A-levels)
Now that’s long and complicated – I studied all sorts of stuff at GCSE, 11 different subjects that I barely remember what they were and then started A levels in Art &Design, information technology, History and maybe Maths (I don’t really recall). However, a very public argument with the headteacher one afternoon about the treatment of one of his own staff set me on a different path and I went and studied Art & Design elsewhere, eventually becoming the designer I’d always wanted to be.

5. Describe your perfect ‘day off’.
I don’t have a perfect day off – I just have things I’d like to be doing so it could be buggy running, ultra running, training runs… running might feature heavily in this answer. There are other things though too, I paint, illustrate, photograph – craft basically. In my younger days I cut quite a swathe across a dance floor both at nightclubs and in a slutty tango but I don’t feel the need to do this so much anymore.

If there’s one thing though that will make a perfect day it is ‘being curious’

6. What has been your favourite running experience?
There are a few, in race terms I think the SainteLyon just pips the Skye Trail Ultra to the award simply because it didn’t hurt as much and it felt like a great big middle finger to extremism – coming as it did just three weeks after terrorist atrocities in France. The fact that it was a truly brilliant race obviously makes it pretty special and it helped to erase the terrible memories of the CCC. There are other things though, racing my Spaniel because he’s awesome and the first time I took UltraBaby running (aged 3 days old).

There’s almost too many to go into really but basically I’ve had a great time running.

7. At what point did you realise that you were no longer a non-runner?
I’ve always considered myself a runner, but still to this day I’m very much a fun runner – I remember school sports days and being quick, the 100metre sprint at secondary school and running significantly under 12 seconds, the first time I ran 10km was in Preston in 2004 and all of these memories made me feel increasingly like a runner.

8. Are you a fan of obstacle races?
Who doesn’t? My first race since I returned to running in 2011 was the Grim Challenge and I’ve loved a good OCR ever since. Interestingly I prefer an OCR with natural objects rather than man-made challenges therefore the Grim will always win out over something like Survival of the Fittest.

9. What has been your largest fitness expense?
There’s been a few wastes of money which would certainly fulfil the requirement of ‘largest fitness expense’. There was a gym membership which I had for a year and never used or there is my excessive collection of shoes – currently I have 35 pairs of shoes on the go, there was also the entry to TransGranCanaria which I decided was a race I couldn’t compete in this year.

Therefore, foreign ultras will always qualify as my largest fitness expense but my favourite big fitness expense will be the £700 I spent on the Mountain Buggy Terrain (and accessories). However, the running buggy has proved a great investment as UltraBaby and I do enjoy hitting the trails together and those are memories I hope we will both cherish for the duration of our lives.

10. What is the nicest thing anyone has ever done for you?
I haven’t spoken to my mother in 20 years – I should thank her.

The Poppy Challenge started at the emergency doctors for the GingaNinja who was rather ill with Tonsilitis – a rather infectious illness. As we sat with all the sick people I started to think that on November 1st at 9am I was supposed to be well into my first Poppy Challenge run.

IMG_6208-0 IMG_6209 IMG_6206

Anyway the Tonsilitis was confirmed by the doctor and the GingaNinja duly took note and went off to her sick bed to try and get a little rest and recuperation. I took this as the sign I needed to get the UltraMobile out and take baby running. There were a number of problems with this though, the first was that the fog had left the air feeling incredibly moist and therefore dressing UltraBaby appropriately would be difficult, the second thing was that I was planning a nice hilly run and the combined weight of baby, buggy and extras was nearly 30kg. About 90 minutes after we had departed UltraBaby and I returned with 17km completed and had managed not to get completely soaked.

IMG_6184 IMG_6138

By Monday morning though both the GingaNinja and I were feeling even worse and I could have used this as an excuse to cry off the challenge but fearing I’d end up on November 30th having only done the 17km I dressed for work in appropriately neon clothing and set out.

My RunCommuting is split into four or five zones – the race to the station – 1km, the run to the office – (between) 3 & 5km – the run from the office (between 3 & 8km – the race from the station (between 1 – 9km) – a late night jaunt (between) 5 & 10km. This is roughly what can be squeezed in between parenting, working and general life stuff during the week. But I’m also planning on running everyday so I’m looking at running the lower end of the numbers so as not to grind to a halt as I have been known to.

So as I left the house on Monday, my legs felt like lead and my head felt too cloudy but I pushed on to complete nearly 10km and on the Tuesday I followed this up with 9km. However, the grip of illness grows ever tighter and no amount of paracetamol is making it better.

However, I did realise I on uploading my data to Movescount that I had passed the minimum distance required for this event and that was heartening. So now it’s just to the next challenge and ensure I make it to over 100 training kilometres this week.

By Wednesday morning I could now barely move – you know that feeling when every muscle aches and you just hurt to even swallow air. I let ThunderPad out for his morning dump and rather unnervingly he bolted straight back in. I stuck my head out the door and it was bucketing down. Ace. I dug out my WAA showerproof gilet, loaded up the OMM , waved goodbye to UltraBaby and the GingaNinja and started the process all over again. London was no more forgiving with its weather and my effort to get to work in a timely fashion was hampered by busy streets and giant umbrellas but as I pushed and harried my way through commuters I realised that I was enjoying the challenge and the opportunity to run. The evening was slightly less pleasant as although the rain had eased the morning session had left my clothes with that unpleasant dampness and worse, that wet dog smell. Still I remain on target for my first 100km week in quite a while and despite illness I’m feeling okay.

IMG_6243-0

On the agenda for Thursday is 13km of running, enough to get me within spitting distance of 58km completed – a strange target? Well it means I only need to do 3km on the Friday and then I’m into the marathon for Saturday and hey presto – 100km achieved. It all sounds pretty simple when you type it but it’s rather different doing it when swallowing is a challenge and your breathing is fucked.

Thankfully work over ran in the evening and I did think about cancelling my run in favour of going home and getting some sleep but instead I’d decided to go and find some ‘Sculptural London’ and so with a banging headache and busy streets I set off northwards towards Regent’s Park. Some 9km later, having taken in one of the JFK memorials, Queen Square and the window displays at the Wellcome Collection I made it home to find UltraBaby asleep and a Yorkie waiting to be demolished. The extra mileage had also meant I had surpassed my target and reached the 58km I needed to ensure that (subject to completing Saturdays race) I will reach 100km.

IMG_6226

IMG_6264 IMG_6261 IMG_6262-0 IMG_6263 IMG_6269-0 IMG_6265 IMG_6284 IMG_6271 IMG_6285

So as Friday arrived I decided I was going to take it easy. The illness that has been knocking me for six all week has slowly gotten worse and I just felt unpleasant. But I reckon I had 4km in me but for some bizarre reason – partly involving the nigh on useless South Eastern trains I ended up running closer to 10km and finishing the first 6 days with a decent total of 67.1km.

How the wheels came off: my advice to all runners out there is if you’ve got a marathon on a Saturday morning when you’ve been ill all week, overtrained that very same week but had hardly done anything in the few weeks prior then just stay in bed. The marathon was a glorious disaster but I made it thanks to the power of friends – old and new and I finished my first week with a decent 110.1km total.

IMG_6288 IMG_6316 IMG_6287-0 IMG_6308

Lessons learned? Take it a bit easier this week, I’ve still got 23 days (at time writing 22 days) left to reach the magic number of 300km and I’m over a third of the way there already.

As a final point or three, first up I’d like to say a warm thank you for all the positive messages that have been sent during the first week of the challenge – more needed please. More importantly though is a huge congratulations to those who are participating and grinding out mile after mile – you’re all brilliant and I’m enjoying reading out your epic successes and occasional (GPS) fail. Keep running.

IMG_6190-0

IMG_6227-0

IMG_6230-0

IMG_6242-0

IMG_6268-0

IMG_6305-0

IMG_6319-0

 

  
It’s day 18 of Juneathon and I’ll be honest I’m not really enjoying it. The chest infection I’ve been fighting for the last week has put a damper on the fun of running but it’s not just that – Juneathon for the first time seems quite isolated and I don’t think I’m 100% alone in that feeling.

I’m not the first to mention it but the Twitter community part of Juneathon seems a little lost – yes there’s lots of us posting times, distances and blogs but without any connection. Having done a couple of Juneathon and Janathon events before the thing I liked the most was the connectivity of it all.

I met ultra running legend @abradypus through Janathon at a time before either of us had started our ultra journey and I met the awesome @follystone through the same event. It’s fair to say that Jan/Juneathon very much started my love affair with the online running community and perhaps this is why I am disappointed by the online community aspect of it this time around, it has previously given me so much and this time it’s just not got going.

Now in defence of Juneathon it’s fair to say I’ve had lovely moments with people like @iRunSalt, @follystone, @drdavehindley and many others and we’ve been supportive of one another but there hasn’t been that big party vibe that was once the hallmark of Juneathon. I suppose it’s also down to me to bring the party along and in truth I haven’t – I haven’t tried to get near the top of the running part of the leaderboard and I’ve been cheating on the blogging by handwriting my efforts. I’ve also avoided the Facebook element of the event because I prefer the semi anonymous nature of UltraBoyRuns.

So is anyone but me to blame for my lack of exposure to the fun side of Juneathon? Sadly it would seem not. 

There’s also the lethargy that’s kicking in with the postings in the last few days. I suspect that many of us who sign up to something like this believe it will be easy to run, log and blog for 30 straight days but they’d be wrong and we are starting to see sore knees, ankles and everything else as the effects are taking their toll. I’m including myself in the negative output as a chest infection is curtailing my efforts somewhat, but with my chest starting to clear a little bit I’m going to make much more concerted effort to congratulate, cajole and motivate people to finish Juneathon with a bang. I really wanted to feel the highs you get from community running and sharing and we’ve got 12 days to make this feeling happen …

So come on guys and girls – let’s make this happen, let’s get our totals up and not let our legs give in.

IMG_4511
One of the dangers of being part of any running community is that you get dragged into things that later down the line you think ’what the hell was I doing? Was I drunk?’ The other very dangerous thing is that Facebook, as evil as it is, does have it uses.

Steve (our organiser) perhaps was a victim of both these things as he set up the wonderful group ‘2015 miles in 2015’. It’s similar to the fun some of us had doing the ‘2013 in 2013’ but this wasn’t organised, this was just random individuals posting their achievements on social media.

Steve’s excellent approach to bringing people together in 2015 is more organised, more social and more inclusive. The interactive spreadsheet that we all log our numbers on means that we have numbers to reach both in terms of staying on target for 2015 miles but also targets of catching other users on the list.

However, it’s the community aspect that’s really positive – we are all in this together, trying as hard as we can to beat the cold mornings and wet evenings. There is a lot of drawing on each other’s experiences without the stupidity that seems to be pervasive in other Facebook running groups. It’s got the members fired up and one look at the spreadsheet is proof enough that we are all going at this hard.

I’m sure there will be drop off – injury, disinterest and fatigue do take their toll and 2015 miles is a long way but I believe we’ll see most of those who started this journey reach the finish line (hopefully myself included).

Now as January and therefore the end of the first month has come around I figured it was worth adding just how far I’ve gotten.

Total: 268.36km
Cycling: 138.19km
Running: 130.17km
Days Effort: 19

At current rates I should just about scrape in for the 2015 distance but I’m aware that I slacken off a little in July and August to avoid the heat and I’ll be mindful of preparing myself for the CCC and the various other ultras I’ve got in the early part of the year. One of the things I really want to avoid is causing myself further injury, leaving me frustrated for the second half of the year but I’m hoping that being part of this group will help maintain my momentum and yet keep me grounded if I look like I’m about to go training bonkers!

So after my first month I’m really pleased and I look forward to a year of adventuring in and across mountains, in lakes, streams and mud, glorious mud but most of all I’m looking forward to sharing my adventures with you and vice versa. Thanks guys.

Pyllon - ultra runner

Seeking asylum in the hills & transcendence on the trails

aaparker1984

The building of my very own freelance graphic design business.

The Runtron Diaries

Running. Cake. Random.

Gabrielle Outdoors

Journeys of a varying kind

highlandrunnerblog.wordpress.com/

An introduction to ultra running

Running on Full

Running, Recipes, Reviews

Re-Activate

Rule 11: When the job's done, walk away

Bearded bimbler

A runner, a hiker and a bearded man

Inadvertent Mooning

Observations from the Grumpy side of ultra running

The Unprofessional Ultra Runner

My attempt to crack some serious challenges in an unserious manner

LifeAthlon

“Life Is An Endurance Event”

rara's rules for living

Swim, bike, run, fun!

An academic in (running) tights

Blogs on education and running: My two passions

"Keep Running Mummy!"

Motherhood, marathons and more

Franky tells it like it is

(Though sometimes it might be wiser to keep my mouth shut- not)

Val's running blog

The trials and tribulations of a Jolly Jogger

be back in a bit, have biscuits ready

I like running, and feel the need to write about it

marathoncomeback

After a short break of 23 years I have registered to run the Melbourne Marathon.

knittysewandsew

Amateur wrangling with sewing machines, wool, fabric and thread. Some baking too!

Medal Magpie

A blog about running and middle distance wind chimes