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Serenataflowers I think it’s important that you understand the job you do affects real people. I’ve tried communicating with you and perhaps you’ve already read this tale, therefore maybe you’d have the decency to acknowledge the disappointment of the elderly lady below or perhaps you’ll just ignore this.

Background. My grandmother doesn’t speak to her children or rather they don’t speak to her. Of the five grandchildren she has only one me speaks to her regularly (and I live hundreds of miles away).She’s 87 years old and given the above circumstances Mothers Day doesn’t have the significance it might once have had but I try – I send her cards and flowers. Cards are often hand made as I feel this is a nice touch but the flowers have always come from Serenata.

Sadly my grandmother received her flowers only to discover that many of them had already expired and those that hadn’t were already dying. At her age, whilst quite frail both physically and mentally and often lamenting the relationship she has with her children this delivery symbolised all that is bad with her life.

Why didn’t I deliver flowers myself? I’d been I Barcelona this weekend but called her upon my return to discover that the flowers were not up to standard and that she was feeling, in her words, ‘affected by it’.

Despite telling her not to worry about it, she will and has been – and this is where it’s important you listen, you aren’t just delivering flowers, sometimes you’re delivering a message, some hope, a light in a dark day. Do you see?

On Sunday you failed to help me convey that little light to my grandmother and while this isn’t a complaint it should serve as a reminder that each bouquet you deliver needs to be the absolute best you can do – not anything will do.

I hope this true tale of disappointment never happens to any of your other customers and that actually it is a one off but my trust has now been lost and therefore my custom.

Thanks for listening.

really (not) a runner

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